The Key to Success is Sharing.

AFFILIATE MARKETING TERMS 101

TERMS USED IN PERFORMANCE BASED MARKETING

MLM

Multiply Level Marketer

AFFILIATE

Also known as associate, member, publisher, web portal or webmaster.Independent website that refers clicks, leads or sales to a merchant in exchange for commission.

AFFILIATE MARKETING

Also known as pay for performance, performance-based, referral-based or revenue-sharing marketing. Revenue sharing partnership between a merchant and one or multiple affiliates, where the affiliate is paid a commission for referring clicks, leads or sales to a merchant's website. Also known as an Advertiser, a Promoter plus many other things depending what site your on... one guy on Twitter called me a spammer because I am a promoter.... I know it is silly but he hurt my feelings, I don't know why I didn't even know him, and clearly he didn't know me.... What that you don't become a spammer it has been done by mistake I think that is what I cane across like really I just like Sharing a lot.

AFFILIATE PROGRAM

Also known as associate, partner, referral, reseller or sponsor programs. Any type of revenue sharing program where an affiliate receives a portion of income for delivering sales, leads or traffic to a merchant's website.

TARGETED ADVERTISING

Working to place advertising campaigns on sites and content that match the demographic appeal of the advertisement.

MERCHANT

Also known as advertiser, client, e-commerce site, online retailer or partner. A business that sells goods or services online and pays its affiliates a commission in exchange for impressions, leads or sales.

LINK

Also known as a hyper-link. A piece of code containing the web address of the site, that when clicked leads a user from an affiliate's website back to a merchant's landing page. Links can take the form of a banner, text link, JavaScript or newsletter and are usually located on an affiliate's website, email or newsletter.

IMPRESSION

Also known as a hit. When a user views a banner, link or page on the Internet.

CLICK

Also known as click-through. The action a visitor takes when they click on a merchant's link.

BANNER BURNOUT

When a creative has been overexposed to a user to the point that response rates drop.

CALL TO ACTION

Used in ad copy to generate user response. Examples include phrases such as "Click HERE!", "Act NOW!", "Join Today!" etc. Good calls to action can help boost CTR rates and increase the success of the campaign.

RON

Also known as Run of Network. An offer which is available for all sites within the ad network to run.

COOKIE

A small file/code that a website places on a visitor's hard drive for tracking the surfing habits, sales or other user-specific data. Affiliate marketing relies on cookie technology to track any leads or sales a visitor generates by clicking on a merchant's link.

JAVASCRIPT

An Internet scripting language used to create dynamic pages on the web that allow for user interaction. Internet advertising uses JavaScript to generate what is commonly known as pop-up or pop-under advertising.

CREATIVES

Also known as banners. The promotional tools an advertiser users to attract visitors to their site. Encompasses banners, text links, towers, buttons, badges, email copy, pop ups, etc. Creatives are essential for generating user interest and response.

CPA

Also known as Cost Per Acquisition or Action. Advertiser pays each time a visitor clicks on an advertisement and takes some sort of action, whether it is a lead or a sale.

CPC

Also known as Cost Per Click. Advertiser pays each time a visitor clicks on an advertisement. Clicks can be generated through banners, other graphics, text links, pop ups, emails etc.

CPM

Also known as Cost per 1,000 Impressions. Advertiser pays for every 1,000 ads viewed. This includes banners and other size graphics. Additionally, this is how many emails and newsletters are sold (per 1,000 people the email is sent to).

CPL

Also known as Cost Per Lead. Advertiser pays each time a visitor clicks on an advertisement and fills out a signup form, whether it is free information, a free trial offer, free download etc. The purpose of this is to introduce users to the advertiser's product or service, provide information, dialogue, and ultimately "Up-sell" the user to become a paying customer.

CTR

Also known as Click-Through Rate. The percentage of people who click on an ad for every 1,000 views.

FREQUENCY CAP

A method of limiting the number of times a user is exposed to viewing the same creative within a set period of time. This is a way to avoid banner burnout.

EPC

Also known as Average Earnings Per Hundred Clicks. A metric for measuring link effectiveness and number of clicks converted into sales. It is calculated as the ratio of earnings over a defined time period to total clicks, multiplied by 100.
NOTE: some affiliate service providers calculate EPC as earnings per single click, not hundred clicks. Therefore, EPC metrics cannot necessarily be compared across affiliate networks.

LEAD

A potential customer, who is usually defined by a sign up, download or form submission. For example, after clicking on a merchant's banner a visitor is asked to sign up for a newsletter. Upon submitting information they become a lead.

FREQUENCY CAP

A method of limiting the number of times a user is exposed to viewing the same creative within a set period of time. This is a way to avoid banner burnout.

EMAIL DROP

Also known as email bursts, mailers. Running an advertisement to an email list.

UNIQUE VISITORS

The number of unique individuals who visit a site during a given period of time.
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Wednesday, September 29, 2010

I love sharing...

I love blogging and sharing check out some of my Blogs.

in reference to: Shorten & Share | bit.ly | a simple URL shortener (view on Google Sidewiki)

Friday, May 21, 2010

Advertise Advertise Advertise

We all know Advertising is what can really push business to a businesses... But what about those advertisers I am talking about the internet advertisers. There are all kinds of them out there some are good some are ok and some are on about sure of at all. This is my list that is going to take some time so come back and and see what I added...